Management Programme Term-End Examination Essay Example

Management Programme Term-End Examination Essay December, 2005 MS95 (S) : RESEARCH METHODOLOGY FOR MANAGEMENT DECISIONS Time: 3 hours Maximum Marks: 100 (Weightage 70%) Note : (i) This paper contains two sections, Section A and B. Section A contains five questions. Attempt any four questions from this section. Section B is compulsory (ii) Statistical tables may be provided. (iii) Use of own non-programmable calculator is allowed. SECTION A 1. A local supermarket has experienced a decline in unit sales and little change in rupee value sales. Profits have almost vanished. The chief executive in searching for ways to revitalize the operation, was advised to increase the number of hours the market is open for business. He comes to you for advice in structuring a research problem that will provide relevant information for decision making, Define the research problem taking care to : (15) (a) state the relevant question. (b) enumerate the alternative answers. (c) clearly define the units of analysis and characteristics of interest. 2. A sample may be large yet worthless because it is not random; or it may be random but unreliable because it is small. Comment upon the above statement and explain the importance of sampling in daily life. (15) 3. What do you understand by factor analysis ? Mention the purpose and uses of factor analysis. (15) 4. What are the seven elements of communication, which are relevant for making a presentation ? Discuss. (15) 5. Write short notes on any three of the following : (15) (a) Objective charac teristics and Inferred characteristics (b) Editing of primary data c) Operating and Strategic decisions (d) Ordinal Scale (e) Audio-visual aids in presentation of reports SECTION B 6. Describe the semantic differential scale. Use the semantic differential technique to develop the profile of three television manufacturing companies in India. (20) 7. A random sample of 30 students obtained the following marks in a class test : (20) Test the hypothesis that their median score is more than 50. 58 55 25 32 26 85 44 80 33 72 10 42 15 46 64 39 38 30 36 65 72 46 54 36 89 94 25 74 66 29 We will write a custom essay sample on Management Programme Term-End Examination specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Management Programme Term-End Examination specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Management Programme Term-End Examination specifically for you FOR ONLY $16.38 $13.9/page Hire Writer

The Matrix essays

The Matrix essays How the Matrix has used many different theories, issues and strategies to captivate the audiences imagination. We live in a post modernistic society that today the globalisation of companies has pre occupied our lives our individualism is being challenged, most of our information is recycled through past philosophy and styles within our worlds history and culture. With the Matrix I will give a description of the text telling of the basic plot outline for a reader who has not watched the film, next I will analysis a scene from the film indicating uses of genre, postmodernism, past styles, and the mise en scene within the scene. In the Matrix I want to address post modernism theories and forms of style and usages of other documentation that have given the film meaning and association. I will discuss religious identifications within the film, European and non-European influences such as film style and genre. I will examine recycled material from other films that the Matrix has adopted all of which will build up to my analytical account from a critical analysis of the Matrix from sight and sound. I will look at what the text has to say about the film and how it is backed up from all these issues that I have brought up in the earlier sections of this account. Finally I will look at audience and marketing issues analysing consumerism and advertising trends that benefited the new angle that the Matrix has to offer, seeing whether it worked or not, and to what effect it consequences has on the audience. The Matrix is about a computer hacker names Thomas Anderson aka Neo, he is on a search for a man called, Morpheus in order to find out the meaning of what the Matrix is. The film addresses the perception of what reality is and how do you know what is real on what is not. Neo learns about the reality of the human race being taken over by AI in the late 21st century, now waken to the un imagery true that the humans are a ...

Aldi supermarket Essay Example | Topics and Well Written Essays - 1000 words

Aldi supermarket - Essay Example In Aldi product innovation could be related to the introduction of products that do not currently exist in the UK supermarket industry, even if their differentiation from the industry’s existing products would be small: for example, an energy drink of different ingredients depending on the status of health and the age of consumers would be a product that meets the terms of product differentiation. Through product differentiation Aldi could manage to acquire a sustainable competitive advantage, i.e. an advantage that ‘cannot be copied by competition’ (Lamb et al. 2011, p.42). For developing a sustainable competitive advantage Aldi should try to ensure that its products are aligned with the needs of the local market and that they could attract the interest of local consumers (West et al. 2010); this means that the advantage of the firm’s products towards them of its competitors should be clear to the consumers. Another approach that Aldi would use for acquiring a sustainable competitive advantage would be the following: the firm could use social marketing, which ‘promotes behaviours that provide well-being for individuals or for society’ (Kapoor and Kulshrestha 2013, p.10). For example, Aldi could use its marketing campaign for increasing the awareness of people on the health consequences of the consumption of milk-based products. Of course, other strategies, for acquiring a sustainable competitive advantage would be also available to Aldi: for example, by decreasing the price of a specific category of products would result to a sustainable competitive advantage for Aldi, even in the short term (Lamb 2012). In the context of marketing, a PEST analysis is a valuable tool for assessing the status of a particular market, i.e. to identify the market’s current performance in regard to one or more industries. In addition PEST analysis can help to check the prospects of a market, i.e. its potentials for growth in the future, as related to a series of